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About the KX Franchise

Let’s join forces and combine our momentum!

KX Pilates is the leading reformer Pilates brand in Australia, founded in 2010, now with over 100 locations globally. We are also winners of the Best Pilates Studio 2023, winning the award across four of our studios in three Australian states. 

If you’re here, you share our passion for helping people take their health and fitness to the next level.

A KX Pilates franchise is a great business opportunity for you to unite your drive for fitness with your entrepreneurial spirit. Do something you and your local community will love.


agree there is a proven business model


locations Australia-wide


of studios are owned by multi-site owners


Members Australia-wide

KX Pilates studio, Own a KX Pilates reformer studio in Australia

we want you

If you love making Australia a healthier place with a versatile and respected Pilates program that makes people feel great about themselves, then we’re the brand for you. 

We only succeed when you succeed which is why we’ll help you every step of your franchise journey, so you can discover success through your passion. After all – you ‘get it’ because you’re naturally a hard working and committed individual.

what sets us apart

The beauty of KX Pilates is our innovative in-house team of business experts that will lead you to success.

Becoming a KX owner provides you with: 

– A very large target market to work with due to the range of clientele we attract. 

– You become the home of the leader in reformer pilates.

– State-of-the-art technology, including our back-of-house systems, app and website.

– Endless support and guidance from seasoned business experts.

– World-class marketing experts to help your new business thrive. 

Instagram video of Malvern studio

don’t just take
our word for it.

our state of the art studios

6 images of different looks of studio 

quick Faqs.

Yes, we encourage all existing franchisees as well as external interested parties to suggest locations in their area. To support decision making, KX can provide demographic intelligence around each site.

  1. Finding a suitable location
  2. Owner onboarding and training
  3. Assistance with Trainer recruitment if necessary
  4. Studio design and detailed builders drawings and specifications
  5. Studio signage
  6. On-the-ground support for Opening & Open Day
  7. Ongoing training and support

A Franchise Agreement is a legal contract that binds you (Franchisee) and KX (Franchisor) in business together.

Franchise Agreements outline the rights and obligations of the franchisee and the franchisor under the franchise arrangement and are compliant to the Franchise Code.

KX franchising is successful because our business formula was developed and tested by Founder Aaron Smith before being franchised. Therefore, it’s important that the franchise agreement allows the franchisor to protect this formula while providing space for future innovation and development.

The Franchise fee includes a comprehensive training program for all new franchise Owners hosted at HQ. The cost of training is included in the franchise fee if purchasing a brand new studio.

  1. Online enquiry submitted
  2. Confidentiality Agreement signed
  3. Phone or video call interview
  4. Information Request completed
  5. Application deposit paid
  6. KX Financial Model and Draft Legal Documentation provided
  7. KX Financial Model and legal review meeting
  8. Self-Assessment and Business Plan review meeting
  9. Candidate meets with current KX Franchisees
  10. Final Panel Interview
  11. Approval
  12. Training and onboarding commences!

Upon signing the Franchise Agreements, the candidate will obtain access to the company KX Connect (intranet). KX Connect contains all Franchise Manuals to assist you from start-up onwards.

KX Pilates has a dedicated team to support and guide you through the start-up and ongoing daily operations of your business.

The financial success of the business is heavily weighted on the time and effort by the owner within the business operationally, through local area marketing as well as training quality just to name a few.

The period, or term, granted under the KX Franchise agreement is 5 years with an optional right to renew the agreement for an additional 5 years.

To be a KX Pilates Franchisee, our values and behaviours should be consistent with your current or chosen lifestyle, and this should be among your primary considerations (along with price, location and growth potential) when buying a franchise.

Our 6 step recruitment process.

Step 1
Application & Profile
You will be asked to complete an application form and compatibility profile to assess your alignment to the KX Pilates culture, values, work style and competencies.
Step 2
The Numbers
Successful applicants will be provided with a cashflow template to assist them;
  • To understand how a KX Pilates business works, and;
  • Build out a cashflow so they understand breakeven and ROI
Step 3
Meet The Team
You will get to meet the team. This is where you get to ask all the questions you have so you can build out a cash flow with clarity on how the business operates.
Step 4
Due Diligence
To complete your due diligence you will be provided with;
  • Draft Franchise Agreement, Disclosure Document & Franchising Code of Conduct
  • A list of franchisees and site visits
  • Finance Broker introduction
Step 5
Meet The CEO
After completing your due diligence, now is the time to meet our CEO. Our CEO will sign off on everything completed by you to date and award you with the right to open a KX Pilates franchise.
Step 6
Franchise Agreement
You are now ready to be part of the team. You will be asked to complete our Request for Information document so we can draw up your Franchise Agreement.
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Let's start the process.

Register your interest in owning a KX Pilates franchise by completing the form below. We will then be in contact to see if KX Pilates feels like a good fit for you.